Aral Balkan strongly believe this and support this idea greatly in this TED talk:
The statement is very strong, yet must be acknowledged by every designer and taken very seriously, for "with great power comes great responsibility".
Aral gives us a couple of rules to fulfill our call:
- don't let technology get in the way but take advantage of it as an invisible ally;
- focus on the experience & create things that empower, amuse and delight.
How can I recognize a great design? you might ask..
Well, it's easy: "Great design feels like magic" :)